Content Strategist, Editor, Writer
Resume
Experience
2019 - 2023
Content Strategist and Writer
Created data-driven content strategy for Lyft’s support content across both Web and Mobile.
Ideated and implemented new additions and improvements to Lyft’s web and app help sites’ UX. Audited and improved information architecture of the Lyft help website for a frictionless user experience.
Planned and implemented new flows in the Lyft help app, implementing better UX design in collaboration with Eng teams.
Cross-functional collaboration with internal stakeholders to design content for newly-designed products and features for Lyft.
Per our data analytics team’s estimations, my total projected cost reduction for Lyft was between $700,000-$1,000,000 in 2022-2023.
2018 - 2019
Marketing Coordinator
Designed custom marketing content and campaigns and marketing pieces (digital and print).
Worked with HQ marketing team to troubleshoot issues with marketing tools, software, and social media platforms.
2016-21019
Editor, Creative Assistant
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Creative consultant to CEO and Creative Director; provided creative content feedback, edited and wrote on-brand copy and content for print and web catalog.
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Collaborated on product content creation and design.
Education
Bachelor of Arts in English
Bachelor of Arts in English (Creative Writing) with a focus in Poetry from Denison University. Graduated Summa Cum Laude. Earned Excellence in English Scholarship, Flora Dodson Skipp Scholarship, and was a Fulbright Semifinalist.
Minor in Music
Minor in Bluegrass Music (Banjo concentration).
Minor in Biochemistry
Minor in Biochemistry. Courses taken: Chemistry Fundamentals 1 and 2, Biochemistry, Organic Chemistry, Inorganic Chemistry, Biology 1, Evolution & Ecology, Calculus I-III.
Tools
Skills & Expertise
•Figma
•JIRA
•CMS (i.e., Contentful)
•Data software (Mode, Tableau)
•Microsoft Office Suite
•Google tools (Slides, Sheets, Docs, etc.)
•Adobe Suite (InDesign, Illustrator, PhotoShop. Premiere)
•Website building platforms (Wix, SquareSpace, GoDaddy)
•E-commerce software (Shopify)
Skills
•Content Strategy & Design
•Editing, Writing (APA, MLA, Chicago)
•Marketing (B2B, B2C)
•Continuous Improvement
•Process Improvement
•Graphic design (basic)
•Written & Verbal Communication
•Decision-making
•Attention to Detail
•Problem Solving